![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter](https://pbs.twimg.com/media/Ccf3ge_UMAAALXA.jpg)
Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter
![The Cost of Becoming Woke: First Woke, Then Broke and Lawless A Consideration of The First Year of the Biden Administration: Kane Sr, William L: 9781662484049: Amazon.com: Books The Cost of Becoming Woke: First Woke, Then Broke and Lawless A Consideration of The First Year of the Biden Administration: Kane Sr, William L: 9781662484049: Amazon.com: Books](https://m.media-amazon.com/images/I/71WETy1fQ9L._AC_UF700,800_QL80_.jpg)